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Every Great Landing Page
Tells a Story

Discover how we use the StoryBrand framework to transform visitors into clients through compelling storytelling

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01

Who is Your Customer?

Every story starts with understanding your hero – the person you're helping transform.

Define Your Character

Your customer is the hero of their story, not you. They're on a journey to solve a problem or achieve a goal. The more specifically you define them, the more powerfully your message will resonate.

Example: Sarah, Solo Family Law Attorney

Who: Solo family law attorney, 2-5 years in practice, needs clients but doesn't have time for tech.

What she wants: Professional digital presence that attracts quality leads.

Her struggle: Overwhelmed by tech options, needs to focus on serving clients, not building websites.

How PracticalAds Applies This

In our intake form, we ask specific questions about your ideal client. We identify their pain points, goals, and journey stage. This character definition becomes the foundation for every word on your landing page and every line of ad copy.

02

What Keeps Them Up at Night?

Problems create urgency. When you clearly articulate what's wrong, your solution becomes the obvious answer.

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External Problem

The surface-level issue they can articulate: "I need more clients" or "My website isn't converting."

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Internal Problem

The emotional struggle beneath: "I'm worried I'm not growing fast enough" or "I feel invisible online."

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Philosophical Problem

The deeper belief: "Professionals like me shouldn't have to be tech experts" or "I deserve a professional presence."

How We Translate Problems Into Ad Copy

We don't just list features. We address the internal problem in headlines like "Get Clients Without the Tech Headache" – speaking directly to the emotional pain of being overwhelmed by technology.

03

You're the Guide, Not the Hero

Your customer is Luke Skywalker. You're Yoda. Show them you understand their journey and have the tools to help.

Empathy

"I understand you're overwhelmed by tech. You went into [profession] to help people, not build websites."

Authority

Show your expertise through results, credentials, or experience. But stay humble – the hero is still the hero.

How PracticalAds Positions You

On your landing page, we highlight your credentials and experience, but we frame them as tools to serve your clients. We position you as the trusted guide who's been there, understands the journey, and has a proven system.

04

A Simple 3-Step Path

Complexity kills conversion. Your plan should be so simple a child could understand it.

1

Foundation

We build your professional landing page, set up your Google Business Profile, and optimize for search.

2

Growth

When you're ready, we add managed Google Ads at higher budgets ($2K-5K/mo) to accelerate lead generation.

3

Scale

Complete your digital presence with custom domain, professional email, and advanced features.

How This Connects to Your Landing Page

Your landing page presents this plan clearly: "Here's how we'll get you clients in 3 simple steps." No jargon. No confusion. Just a clear path forward that removes friction and builds confidence.

05

Clear, Compelling Action

One button. One action. No confusion. Your call-to-action should be impossible to misunderstand.

Good CTA

"Get Started with Foundation Professional"

Clear, specific, action-oriented

Weak CTA

"Learn More" or "Click Here"

Vague, no urgency, unclear value

CTA Best Practices

  • ✓ Use action verbs: "Get," "Start," "Begin"
  • ✓ Be specific: "Get Your Landing Page" not "Learn More"
  • ✓ Create urgency when appropriate: "Start Today"
  • ✓ Make it benefit-focused: "Get Clients" not "Contact Us"
06

Paint the Picture

Show them what success looks like. Show them what failure looks like. Then let them choose.

Success Story

"Sarah went from 0 to 18 qualified leads per month in 90 days. She now has a professional digital presence that works 24/7, attracting clients while she focuses on serving them."

This is aspirational. It's specific. It's achievable. Your landing page should paint this picture of transformation.

Failure Story

"Without a professional digital presence, you remain invisible online. Potential clients can't find you. Your competition gets the leads. You stay stuck, working harder but not growing."

This isn't fear-mongering. It's honest about the consequence of inaction. Use it sparingly but effectively.

How We Write Success-Focused Ad Copy

Our ad headlines focus on transformation: "Get Clients Without the Tech Headache" promises both the outcome (clients) and the relief (no tech headache). We show the before and after, making success feel inevitable.

07

How We Bring It Together

StoryBrand isn't just theory. It's the framework we use for every landing page and ad campaign.

Real-World Application

Before StoryBrand

"We offer professional services including Google Ads management, landing page design, and SEO optimization. Contact us today to learn more about our comprehensive marketing solutions."

Generic. Feature-focused. Weak.

After StoryBrand

"You're a professional who needs clients but doesn't have time for tech. We build your digital foundation so clients can find you. Then, when you're ready, we add paid ads that actually work."

Character-focused. Problem-solving. Compelling.

The PracticalAds Process

  1. Character Definition: Through our intake form, we identify your ideal client's pain points, goals, and journey stage.
  2. Problem Articulation: We craft messaging that addresses external, internal, and philosophical problems.
  3. Guide Positioning: We highlight your credentials while keeping you as the guide, not the hero.
  4. Simple Plan: We present your service tiers (Foundation → Growth → Scale) as a clear, non-intimidating path.
  5. Clear CTA: Every landing page has one primary action, clearly stated and visually prominent.
  6. Success Vision: We paint the picture of transformation through testimonials, case studies, and aspirational copy.

Now It's Your Story to Tell

You know the framework. You've seen how it works. What happens next?

The Choice is Simple

Option 1: You could try to build your landing page yourself. Learn StoryBrand, write copy, design a page, set up hosting, optimize for SEO, configure Google Business Profile... all while running your practice and serving clients.

Option 2: You could hire us. We'll apply everything you just learned to your business. We'll identify your character, articulate their problems, position you as the guide, create a simple plan, write clear CTAs, and paint the picture of success.

One gets you clients. The other gets you frustrated.

Ready to transform visitors into clients?

Get your professional landing page built with the StoryBrand framework in 3-7 days.

Build My Landing Page

$1,500 one-time • Professional landing page + 1 year hosting + Google Business Profile + SEO